The North American home for
mineral finish craft.
Authorized Canadian distributor of BEAL International, Claytec, and Resin Rock. Certification training in Whistler, BC. A community for people who take this work seriously.
For the makers whose craft where others just see a surface.
01 *
Where this started
I spent the past ten years applying microcement and plaster finishes in BC on custom homes and high-end renovations.
But while I was growing my career, I felt something was missing. I was in search of community, applicators doing similar work, and people who cared about the same standard. Somewhere to share knowledge, compare notes, and sharpen our craft together. Instead, I spent a good part of a decade doing it alone, with no clear training path, way to level up, or tangible way to bring other people into this work the right way.
There was no clear supply chain either. No complete system of products in North America to take a bathroom from start to finish, or finish a wall or project with confidence without reaching for a subpar product somewhere along the way.
02 *
The product
Complete natural building systems. Not just a bucket — the whole thing.
We're the authorized Canadian and US distributor for BEAL International, Resin Rock, Claylime and Claytec — four products that are best in their class and designed to work together from the first coat to the final finish. No gaps in the system. No substitutions.
MORTEX Microcement
BEAL International
50+ years of heritage. The complete MORTEX system — primer through protective finish — rated A+ for indoor air quality. Seamless surfaces for floors, walls, wet rooms, and beyond. Exclusively distributed in Canada by Terraforma.
View systemClay Plaster Systems
Claytec
Breathable, zero-VOC, naturally humidity-regulating wall finishes made from pure clay. For healthy, high-performance interiors. Vapour-open and fully reversible — the serious choice for serious projects.
View systemWet Room Systems
Resin Rock
Resin composite shower trays and wet room formers that complete the MORTEX specification. Same material language, same finish. No visual break from floor to wall to tray.
View systemClaylime Systems
Claylime
Natural lime and clay wall systems for breathable, healthy interiors. Designed to work alongside MORTEX and Claytec for a complete interior envelope. Zero-VOC, vapour-open, and fully natural.
View system03 *
What we're building
We're launching in BC and expanding nationally. The product is only part of it.
Product Distribution
Authorized BEAL International distribution across Canada and the US. The complete MORTEX system, fully supported. Trade pricing for contractors.
Training & Certification
Level 1, 2, and Master programs in Whistler, BC, expanding nationally. In-person first, eventually online too. Real credentials for real applicators.
Specification Support
Physical BEAL sample kits and technical documentation for architects and designers. Project support from first spec through final installation.
Project Consulting & Installation Support
Full consulting for project specification, material selection, and installation guidance. For architects, designers, and contractors.
The Craft · Newsletter
Monthly writing for mineral finish professionals. Application guides, project features, material education. No noise, just useful things.
"The product ships from Europe. The knowledge, the training, and the people: that's all right here."— Jean Pascal, Founder
For contractors & applicators
Be part of the founding group.
A small number of contractors get early product access, founding pricing, and first access to training. Reach out or scan to put your hand up.
I'm a contractor →For architects & designers
Get a sample kit in your hands.
We're preparing a limited run of physical sample kits for specifiers with active projects. Request yours and I'll bring it to you personally.
Request a sample kit →